The Peninsula Wellness Community (PWC) is an outward-facing intergenerational mixed-use and mixed-income community focused on health, wellness, and community connectivity. The District owns approximately 6.42 acres in Burlingame bounded by Mills-Peninsula Medical Center on the east, Trousdale Drive on the north, Marco Polo Way on the west, and the residences along Davis Drive on the south, which comprises the planned site for the PWC.
Cheryl Fama, CEO
Chief Executive Officer, Peninsula Health Care District
(650)-697-6900 ext. 1
Cheryl Fama joined the Peninsula Health Care District as its Chief Executive Officer on May 1, 2007.
A lifetime resident of San Mateo County, Ms. Fama spent her professional life in health care, starting as a critical care nurse, retiring from hospitals as the President/CEO of Saint Francis Memorial Hospital in San Francisco, and now focusing on community-based health and wellness for the Peninsula Health Care District.
Ms. Fama leads with an upstream approach and commitment to advancing strategies that build community capacity and capabilities. She has nurtured cross-sector partnerships throughout and beyond the County, which have been instrumental in accelerating the mobilization of resources, especially during challenging times.
During her tenure, the District completed three strategic and financial planning processes, developed the Peninsula Wellness Community master plan, launched Sonrisas Dental Health, the PHCD Health & Fitness Center and The Trousdale assisted living/memory care community, and fortified existing community programs and services through strategic leadership and grants support.
Ms. Fama has served on a broad range of community and service organization boards and committees including the Association of California Healthcare Districts, the San Mateo County Commission on the Status of Women, San Mateo County Healthy Community Collaborative, San Mateo County Oral Health Coalition, San Mateo Leadership Program and Burlingame Rotary.
Ms. Fama holds a master’s degree in Public Administration and a Bachelor of Science Degree in Nursing, both from the University of San Francisco and still maintains an active RN license.
CFO & Board Treasurer, Peninsula Health Care District
Vickie Yee has over 15 years of accounting and finance experience and is currently the Chief Financial Officer and Board Treasurer at the Peninsula Health Care District. Her expertise includes budgeting, forecasting, accounting, and financial analysis.
Yee is responsible for all financial-related activities, stewardship of the company’s assets, and risk management operations of the company, to include the metrics, budgets, operational strategies, and the continuing oversight of internal controls to ensure the safeguard of assets. She plays a significant role in supporting entrepreneurial programs at the District, such as Sonrisas Dental Health, PHCD Health & Fitness Center, and The Trousdale, as well as for on-going initiatives and programs.
Before joining the District, Yee was the Controller at the Asian Art Museum in San Francisco and RSF Social Finance, a non-profit financial service organization in the SF Presidio.
Yee received her Bachelor of Science degree in Accounting from San Francisco State University. This year, she will be completing an MBA in Finance from Notre Dame de Namur University.
Vickie Yee brings her love of community and expertise in finance to various volunteer positions. Currently, she volunteers with Boy Scouts of America, Millbrae Troop 355, and serves as the Treasurer for the Troop.
Community Engagement Director, Peninsula Health Care District
650-697-6900 (0ffice) | 626-695-6924 (Mobile)
Ann comes to the District with more than 25 years of experience in program development, fostering partnerships, community engagement, and cultivating collaborative advocacy in Los Angeles, Carmel, and Salinas. She was the Public Affairs Officer for the LA County Medical Association, a Director of the Violence Intervention Program at LAC+ USC Medical Center, the
Director of Fiscal Sponsorship Programs and Grants Administration for the Action Council of Monterey County, and the Founder/Director of “Blue Crew,” a service-learning program to address climate change through youth voice and leadership.
Ann has made civic engagement and service to her community a priority. She has served on the Boards of Young & Healthy, National Charity League and Junior League of Pasadena, Carmel River Elementary School Site Council, and Action Council of Monterey County, and in leadership positions for such organizations as the Los Angeles Chapter of Women in Public Affairs, Inter-Agency Council on Child Abuse and Neglect, California Service-Learning Leadership Institute, Monterey Bay Christ Child Society and Carmel Unified School District Social and Emotional Learning Team.
In her role as PHCD’s Community Engagement Director, Ann’s responsibilities will include monitoring health priorities and disparities, evaluating and proposing program ideas that address needs, administering the community health investment budget, managing the PHCD Community Grants and Special Funding Initiatives, establishing and carrying out the community education program, and representing PHCD on committees such as Health Plan of San Mateo Children’s Initiative Oversight Committee, HepB Free Planning Group, the Sand Hill Foundation, and the Healthy San Mateo Collaborative.
Ann earned a Bachelor’s in Exercise Science and MS in Clinical Psychology / Industrial Organizational Psychology from California State University, Los Angeles, graduating Magna cum laude both times while swimming on the NCAA Division II Intercollegiate Swim Team. She also achieved a Service-Learning Certification from the California Department of Education and a Marketing Certification from UCLA Extension.
Eddie Flores, MBA
Director of Youth Behavioral Health Programs, Peninsula Health Care District
Eddie comes to the District with over 15 years of progressive management experience in public, private, non-profit, and civic arenas. He has a proven track record of being a collaborative leader, previously managing teams at the American Lung Association, Salesforce and internationally at the World Health Organization. In his previous role as an elected school board trustee on the South San Francisco Unified School District (SSFUSD), he partnered with many local organizations such as the San Mateo County Office of Education (SMCOE), and The Boys and Girls Club of North San Mateo County, leading efforts to conceptualize and bring forth numerous educational learning hubs during the global pandemic to students in South San Francisco.
In his current role as a member of the South San Francisco City Council, Eddie continues tackling high impact initiatives that serve children, youth, and young adults, with a personal commitment to do so with a social justice, equity, and diversity lens. Eddie has a passion for community service and serves on the Board of Directors of the Boys and Girls Club of North San Mateo County.
In his role as our Director of Youth Behavioral Health, Eddie will be responsible for developing, launching, and administering PHCD’s new Youth Drop-In Center (allcove), managing related PHCD programs and external partnerships, and serving as PHCD’s liaison to the countywide network of providers and agencies addressing behavioral health & wellness.
Eddie has earned degrees in public health and public policy from the University of California at Berkeley and an Executive MBA from San Francisco State University.
Business Operations Manager, Peninsula Health Care District
Stephanie Arevalo-Rodriguez has been with the District for three years, first as Executive Assistant to the Board and CEO then promoted to Business Operations Manager. In her current role, she provides property management and facilities support, as well as serves as Program Liaison and Website Manager.
During her tenure at the District, Arevalo-Rodriguez has been instrumental in managing 7 District properties, including supporting the programs and tenants occupying the properties. In addition, Arevalo-Rodriguez is responsible for the redesign of the District website for an improved end-user experience and the integration of software for Board document management. She is also responsible for management of the District’s social media presence.
Arevalo-Rodriguez thrives in establishing community and vendor partnerships. Recently, she completed the San Mateo County Leadership Program that provides a framework for engagement in the communities of San Mateo, Foster City, Burlingame, and Hillsborough.
Arevalo-Rodriguez earned a Bachelor’s degree in Psychology from Norte Dame de Namur University. Currently, she is completing a Master’s Degree in Public Administration.
Fitness Center Director, Peninsula Health Care District Health and Fitness Center
Michelle Marheineke has been with the District since 2018 and brings over 20 years of experience in the health and wellness industry. As the Fitness Center Director, Marheineke is accountable for developing, implementing and monitoring safe and efficient operations and programs.
Born and raised in Burlingame, Marheineke knew from a young age that she wanted to keep her roots in her hometown and work in a career that was self-rewarding and focused on helping others. After attaining a Bachelor of Science degree in Exercise Science from Arizona State University, Marheineke started her professional career as an Exercise Physiologist in Cardiac Rehab, with a specialty in older adult fitness.
Marheineke is passionate about going above and beyond for her Fitness Center community. Her empathetic and caring nature foster a special connection with her staff and members alike.
Executive Assistant to Board, CEO and Management Team, Peninsula Health Care District
Arisleyda (Aris) Payan has been with the Peninsula Health Care District since 2019, serving as Executive Assistant to Board, CEO and Management Team. In this vital role, she supports the team in executing on the vision and mission of the District, as well as ensures the smooth day-to-day operations at the District office.
Aris Payan contributes to a customer service and team-oriented culture. Her work requires strong attention to detail and problem-solving skills, interfacing daily with internal and external stakeholders. Among her responsibilities, Payan is responsible for compiling and distributing comprehensive and timely Board and committee meeting materials. She ensures meetings run smoothly and meeting minutes and documents are appropriately published and archived.
Payan’s professional and volunteer accomplishments draw on her communications knowledge and interest in engaging with the community.
Aris Payan received a Bachelor’s degree in Communications from California State University Channel Islands. She completed two Associates Degrees, in Social Science and Communications, at College of San Mateo.